Local Business Shoutout: Little Charms Creation

It is really nice to see young people delving into business. Starting one in Singapore is not easy and takes a whole lot of heart. So whenever I see someone young venture into the world of business, I find that very brave. And that is how I view Charmaine when I got to know her. She chose a path that is less chosen.

Our December's Local Business Shoutout goes to Charmaine and her business, Forever Charms. Let find a little bit more about this girl and why she started her business.

Charmaine, owner of Forever Charms

Photo Credit: Charmaine

Hi Charmaine, could you share a little about yourself and Forever Charms.

I’m a very kind and sweet girl as long as I’m not provoked. Sometimes I will hide things from people because some truths cannot be told.

Initially I started a jewellery business. But unfortunately it fail badly at that time. I still feel I want to do jewellery like bracelets and decided to venture into creating them. It seems more personal and I can flow in a creative way.

Photo Credit: Forever Charm

Can you describe the moment you decided to become a business owner?

I was very scared and insecure as becoming a business owner is not easy. But my needs to do this was very overwhelming and this pushes me to decide that I have to start something for my future. It took a lot of self encouragement.

What do you tell yourself to stay motivated in what you do?

Be happy. I will always remind myself not to be bothered with what others say. Telling myself that I can do it no matter what, no matter where.

What is the routine you set for yourself everyday?

I don't really have a particular set of routine. But I know the importance of resting well. As long as you are not rested enough, things cannot be done properly.

Photo Credit: Forever Charm

What are some of the obstacles you faced while building your business?

Finance. It is the toughest portion. I need to make enough to roll back the money and pay myself. With handmade stuffs, I will have to pay for supplies first before earning anything. So that is a tough one for me.

And dealing with people who are not supportive in what I am doing. It is not so much their support. But having to listen to the negativity is quite hard.

What are the most rewarding aspects of doing what you do?

That I am able to do what I love everyday. Despite the challenges, I am glad that I get to create products for people. Seeing them love and appreciate the products I make is truly worth every challenge.

Photo Credit: Forever Charm

Who are your role models?

My parents. Family means the world to me. Without them, I wouldn't be where I am and being able to do a business. I really look up to a few TikTokers.

What tools, systems, books or resources would you recommend to all business owners?

Haha... For me, my main source is TikTok. You can get a lot of inspiration there. A lot of videos on how to create new products. And it is also a platform that I will actively sell my products on, especially for doing LIVE.

How do you find inspiration and creativity?

Most of the time, I try to go with my gut. It has to flow naturally. It will come.

What advice will you give to business owners/freelancers?

Don’t give up on your dream. Keep moving forward. Eventually, you get to where you want to be.

What is the future going to be like for you?

I plan to do more booths and events. I am hoping that I am able to conduct classes one day for anyone who wants to learn how to make bracelets.

Photo Credit: Forever Charm

We hope to see more at events in the future and of course, attend one of your classes! To be updated with Forever Charms, click here.